Timex Group India was the title sponsor of Delhi Times Fashion Week 2026, held in New Delhi from 18 to 20 September. It showcased five collections - Marlin, Waterbury, Signio, Fria and Atelier alongside its Fall Winter 2026 range.
What catches your eye first at a fashion show? Usually the outfit. But the details that stick are often smaller, like a dial catching the light or a strap peeking out from a cuff. At Delhi Times Fashion Week 2026, Timex Group India made sure those details got noticed. As title sponsor of the three-day event, the brand showcased its collections and built an experience zone around the theme "Analog Life, Make Time Yours." Below, we pair each collection with a wardrobe mood, so you can find the one that suits yours.
Not Just Telling Time Anymore
Phones took over timekeeping years ago. Today, many people choose a watch for how it looks, just as they choose shoes or jewellery.
Deepak Chhabra, Managing Director, Timex Group India Limited, said: "Timex continues to build a stronger connection between its watches and the way consumers discover, wear and express their personal style. Our partnership with Delhi Times Fashion Week is an extension in that journey. Delhi is a key market for us and an important part of our growth and premiumisation journey in India. As Title Sponsor, we look forward to bringing our portfolio to the runway and engage with a fashion-conscious audience that values design, individuality and quality, while strengthening brand's position as a relevant and distinctive name in India's fashion and lifestyle space."
Source: Business Wire India
Here's what each collection brings to your wardrobe.
Five Collections, Five Wardrobe Moods
Marlin: The Vintage Romantic
A tribute to Timex's classic 1960s watches, Marlin has a clean dial and a slim, dressy case. Wear it with a chunky knit or a tweed jacket.
Waterbury: The Everyday Classic
Named after the Connecticut town where Timex began, Waterbury is the dependable all-rounder. It suits a client meeting and a weekend lunch alike, whether you're in chinos or denim.
Signio: The Smart Automatic
Signio is Timex's men's range, offering serious watchmaking at an accessible price. Its automatic models use Japanese movements, and its skeleton dials put the mechanism on display. Pair it with a sharp suit and a slim tie for formal occasions.
Fria: The Jewellery-Inspired Pick
Fria is Timex's women's collection, part watch and part jewellery, with slim bracelets and crystal details. Simple enough for everyday use, yet special enough to pair with a kurta set or saree this festive season.
Atelier: The Swiss-Made Showpiece
Atelier is where Timex shows off its finest work. The line favours quiet luxury over flash and includes a Swiss-made automatic, the Marine M1a. Save it for weddings and formal dinners, or gift it to someone who notices craftsmanship.
Styling Tips for Fall Winter 2026
Let your strap do the work. Wear leather to the office, switch to metal for evenings, and pick fabric or NATO straps for the weekend. Buying this season? Begin with two watches: an everyday piece and one for occasions.
Choosing Your Fashion Week Watch:
- Love vintage? Start with Marlin.
- Want one watch for everything? Go with Waterbury.
- Dressing up for a special occasion? Signio has you covered.
- Love jewellery-inspired pieces? Fria is your match.
- Looking for a premium, refined timepiece? Atelier delivers.
Found your mood? Head over to the Timex collections on Justwatches.
Frequently Asked Questions
When and where did Delhi Times Fashion Week 2026 take place?
From 18 to 20 September 2026, in New Delhi.
What was Timex's role at the event?
Timex Group India was the title sponsor and ran an experience zone.
What is the Timex Fall Winter 2026 collection?
It's Timex's new-season range, showcased at the event. Keep an eye on Justwatches for new arrivals.
Which Timex collections were showcased at Delhi Times Fashion Week 2026?
Marlin, Waterbury, Signio, Fria and Atelier, plus the Fall Winter 2026 range.
Which Timex watch suits everyday office wear?
Waterbury, thanks to its classic, versatile design.
Where can I buy these collections online?
You can buy the latest collection on Justwatches.