Date: Published On Dec 9, 2025
Timex India is introducing Aston Martin watches to the Indian market. This move targets a gap for a true motorsports brand. The company sees a growing interest in motorsports and a consumer shift towards premium watches. Aston Martin watches will be available in two lines, priced between Rs 12,000 and Rs 60,000.
Timex Group India is sharpening its focus on premiumisation with the launch of addressing the clear white space in the market, Deepak Chhabra, MD, Timex India.
“There was a gap of a true motorsports brand,” he said, adding that Aston Martin global legacy made the partnership a natural extension.
“Motorsports are really gaining traction in India. In 2020 there were about 31 million Formula One followers, and that has almost doubled to about 60 million now” he further added.
He believes the cultural momentum around motorsports and the consumer shift to design-led premium watches create the right opportunity to bring the British marque into India.
Aston Martin strengthens Timex Group’s play in the bridge to luxury segment.
“We are building our portfolio there. We have Guess Collection, GC, and added the Philipp Plein line. Now with Aston Martin, we are expanding affordable luxury,” he said.
The company will introduce around 65 SKUs across two product lines - the sportier Aramco Formula One range priced between Rs 12,000 and Rs 25,000, and the heritage-inspired line between Rs 20,000 and Rs 60,000.
“One line is vibrant and sporty for young consumers, and the other is a heritage line inspired by cars,” he asserted.
“We will be selling online from our stores, Just Watches,” he added.
“We should be selling at about 100-plus points of sale offline and three to four online portals, plus JustWatches.com,” he stated.
Initially, the watches will be imported. This is a global licence which parent company holds. The company plans to see the response before bringing the supply chain to India.
The company is targeting USD 3 million in revenue from Aston Martin within two years.
“Retail revenue is generally double, so our market share target is around USD 6.5–7 million. In two years, Aston Martin will be a minimum Rs 50 crore brand in India,” he concluded.