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  • QUALITY DESIGN, MADE TO LAST

Here at Daniel Wellington, our purpose is to create sustainable, quality accessories that stand the test of time. We have strong goals and high ambitions – build a sustainable future for the brand whilst growing responsibly and collaborating with our partners to generate a positive impact on society.

Since our founding in 2011 we have taken significant steps to understand our social and environmental impacts. Our sustainability strategy covers four long-term goals, where we believe we can make the greatest contributions. These goals are very ambitious, but we believe it’s the only way to achieve the change needed to take us where we want to be in 2030.

Read more about our plans and achievements under each of the strategy areas below.

RESPONSIBLE MATERIALS

OUR AMBITION 2030

All our materials should be renewable or recyclable and responsibly sourced.

WHAT WE HAVE DONE SO FAR

• We are working hard to reduce the impact from all the materials used in our products. Some actions include:

• Using FSC certified paper & board for all our gift boxes.

• Using certified tanners (lower environmental impact compared to traditional tanneries) from the Leather Working Group for all leather products.

• Since April 2020, all our NATO straps are produced using recycled polyester. Recycled fibers require less energy in production but meet the same strict quality standards.

• A process that ensures the gold used in our products is sourced from conflict-free mines.

WE ARE SIGNATORIES OF THE UN GLOBAL COMPACT